Citizens of the United Kingdom yesterday voted in a national referendum on Thursday to determine the country’s future with the European Union. As of the time of this writing, the election is too close to call.
Our interest in their vote has nothing to do with European politics or global financial markets, or even Game of Thrones production incentives, but instead has to do with ballot language.
The question posed to U.K. voters was remarkably clear, and so were voters’ options. Instead of “yes” and “no,” the ballot had clearly worded actions signifying what each vote meant. Voters could choose either “Remain a member of the European Union” or “Leave the European Union.”
Compare that to the high-profile choice presented to City of Austin voters regarding “ride-sharing.”
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